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On January 14, 2025, Signet issued a press release announcing the company’s holiday sales results, comprising the 10-week period ending January 11, 2025, and significantly underperformed compared to expectations. Signet blamed the underperformance on a slump in fashion gifting “as consumers gravitated to lower price points even more than anticipated in a continued competitive environment.” Due to the impact of the company’s poor holiday performance, Signet reduced its guidance across the board for the current fourth quarter of fiscal year 2025.
Following this news, Signet’s stock price fell by $17.98 per share and is currently trading at $56.06 per share.